Location: Remote | Job: Full Time | Industry: Online Retail | Experience: 4+ years | Remote Job
About The Job: Our established and growing company is looking for a detail-oriented, enthusiastic, and customer-focused E-Commerce Brand Specialist to focus on one of our main DTC brands. You’ll be a valued member of the marketing team within a well-established e-Commerce company. This position requires a hands-on approach along with clear and effective communication with outside partners and internal team resources.
This position is remote with flexible timing .However it will require you to be available (On Zoom & Call) from India time 7.30 PM -12.30 AM (EVERY DAY)
Responsibilities include:
Growing brand awareness, user engagement, and e-commerce sales
Optimization and improvement of our brand(s) DTC website on Shopify Plus
The Ecommerce Specialist will be accountable for delivering an exceptional online experience on all marketplace channels (Amazon, Walmart, Ebay, etc.) and our website to maximize conversion and increase sales.
Optimize and improve user experience and execute marketing campaigns through multiple channels including email, social media, PPC, display, retargeting, SEO, direct mail and related eCommerce channels
Proactive and continuous A/B testing and UX optimizations
Testing & optimizing website merchandising, marketing campaigns, promotions, & new marketing channels
Establish KPI baselines and effective measurement processes
Assess key performance indicators (KPI’s) and implement initiatives to increase revenues, conversion, margin, profit, customer retention, & customer acquisition
Assess and present a high-level weekly analysis of website and brand performance
Lead the rollout of future marketing strategies and tactics through evaluations of previous activities
Grow annual revenue and customer count
Develop marketing initiatives including, but not limited to, advertising, pricing, promotions, and customer support strategies
Working with outside partners/vendors to establish expectations and maintain project details, timelines, and budgets
Coordinate a detailed calendar of marketing promotions and their ROI
Occasionally working with the executive team on special projects
Skills and Knowledge Required:
4+ years experience working within a brand, managing a brand website, and growing brand awareness
A proven history of e-commerce success and ROI tracking
Experience using or familiarity with Klaviyo, Shopify, Facebook Ads, Google Analytics
Excellent oral and written communication skills
Strong financial and marketing analytics and problem solving skills
Ability to work and excel with minimal supervision
Strong organizational skills and attention to detail
Strong work ethic and drive to exceed expectations
Team-player with a positive attitude
Strength in data interpretation and analysis
The Ideal Candidate Will Have:
Demonstrated eCommerce experience
Online brand management experience
Direct to Consumer (DTC) experience
5+years of marketing and management (project management expertise preferred)
JOB TYPE : FULL TIME